• | are owned by its entrepreneurs, managers, stuff and former stuff. |
| Or cooperatives and non-profit entities; Co-operative, public and non-profit co-owners; |
• | are either debt-free or want to be or only have interest-free debts. |
• | are not forced to make profit (no profit maximization). |
• | be in harmony with nature and the environment (do not harm to the environment). |
• | are fair to their workers (fair wages and good working conditions, profit share). |
• | do not sell unhealthy products to their customers. |